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Killawatt Kills the Makeup Game

Makeup is taking the world by storm. And its newest storm was caused by none other than the ‘bad gal’ herself- Robyn Rihanna Fenty aka, Rihanna.

Rihanna’s new beauty line, Fenty Beauty, launched this past September and caused a

media frenzy. The pop-star created 40 unique shades of foundation (Pro Filt’r Soft Matte

Longwear Foundation-$34), contour and highlight sticks (Match Stix Matte or Shimmer-$25

each or the Trio for $54), a lip gloss (Gloss Bomb Universal Lip Luminizer-$18), Full-Bodied

Foundation Brush($34) Cheek-Hugging Highlight Brush ($32), Precision Makeup Sponge($16),

Portable Contour and Concealer Brush ($24), Portable Highlighter brush ($24), Portable Touch-

Up Brush ($24),Pro Filt’r Instant Retouch Primer($32), Invisimatte Blotting Powder ($32), and

Invisimatte Blotting Paper ($16). The line also includes the Killawatt Freestyle Highlighter ($34).

There is Trophy Wife (gold), Metal Moon (silver), and 4 duos: Lightning Dust/Fire Crystal, Mean

Money/ Hu$tla Baby, Girl Next Door/Chic Phreak, Ginger Binge/Moscow Mule. The most talked

about product (other than the foundations) is the Killawatt highlighter in ‘Trophy Wife’.

The highlighter comes in a sleek black, white, and grey box with ‘Fenty’ written across it.

At first glance, it looks plain. But if you look at it closely the word ‘Fenty’ looks as though it was

spray painted on the box, which adds a very street-style effect (which is something to appreciate

because it emulates Rihanna’s well-known street style). When you open the box, a smooth,

octagonal-shaped case is revealed. The case appears white at first, but when it is moved

around in the light, there’s a purple, glittery effect. This, I believe, is a subtle yet clever choice

and makes this much different than other highlights which are mostly sold in rectangular packages and circular pans (i.e. Anastasia Beverly Hills highlighters).

And then… you lift the top and a prepossessing, highlight is found beneath.

This is unlike anything you’ll ever see. It’s like holding a brick of gold sent down from the

Greek gods above. The product is excessively glittery and bright, which is why when applying, it

is important to use a light hand. The highlight does enough on its own and is super pigmented.

The only downfall is the large amount of glitter causes fall out (when powders sprinkle to other

parts of the face) and then there’s a plethora of glitter on your face. It’s a pain to take off due to

the glitter. However, other than that, it’s an alluring and a captivating sight to behold.

For $34, the highlight is outstanding and I’d say 4.5 out of 5 stars. Kudos, Rihanna.